Strategy & operations advisors · Jakarta
Set a course your whole company can follow.
Haluan works with family-owned and mid-size Indonesian companies that have outgrown the way they used to decide. We stay until the new way runs without us.
- 212engagements since 2009
- 9 of 10clients come back for a second project
- 38advisors in Jakarta and Surabaya
PlantationsCold-chain logisticsFamily retailPrivate hospitalsLight manufacturingProperty developers
Who we are
Advisors who have run companies, not only reviewed them.
Haluan was started in 2009 by three former operators: a plantation finance director, a logistics COO, and a family-business heir who left to find out why his own family kept arguing. Today we are 38 advisors in Jakarta and Surabaya.
- Former CFOs, COOs and founders
- Bahasa Indonesia and English, in the same meeting
- A partner on every engagement, not just the pitch
Most companies do not need a 200-page strategy. They need five decisions made well and a team that knows why. We write less, sit with your people more, and judge ourselves by what still works a year after we leave.
- Decisions over decks
- Your people present the plan, not us
- Results tracked for twelve months after we go
A fixed fee for each phase, agreed before we start. If a phase does not produce the decision we promised, the next phase is free. No retainers that run on habit.
- Fixed fee per phase
- The first conversation is free, thirty minutes
- Part of the fee tied to results, if you prefer
Services
Start with what is on your desk.
Pick the sentence that sounds most like your last board meeting.
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Growth & operating model
- Map how decisions are really made today, and where they wait for one person
- Redesign roles, meetings and reports around the five decisions that matter
- Run the new rhythm with your managers until it holds without us
- Typical length
- 10–14 weeks
- Team
- 1 partner, 2 advisors
- You get
- An operating rhythm your managers run
-
Margin & cost
- Margin by product, customer and channel, from your own ledger
- Find the twenty percent of work that earns nothing
- Price, mix and cost moves, sequenced so cash comes first
- Typical length
- 8–12 weeks
- Team
- 1 partner, 2 advisors
- You get
- A margin plan with owners and dates
-
Family business & succession
- Separate conversations with every family member, then one together
- A family charter: who decides what, and how disagreements end
- A handover plan with a date, and a board that can hold everyone to it
- Typical length
- 4–6 months
- Team
- 2 partners
- You get
- A signed charter and handover date
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Market entry
- Two weeks in the field with the buyers you want, not a desk study
- Route to market, partners and pricing, tested on real orders
- A ninety-day launch plan your sales team believes in
- Typical length
- 8–10 weeks
- Team
- 1 partner, 3 advisors
- You get
- First orders, and a go or no-go
-
Capital readiness
- Clean numbers: three years restated, one forecast you can defend
- The questions a bank or investor will ask, answered before they ask
- Rehearse the room with your finance team, not for them
- Typical length
- 6–10 weeks
- Team
- 1 partner, 2 advisors
- You get
- A data room and a pitch you own
Selected work
Four companies, four different problems.
How an engagement runs
Twelve weeks, then we leave.
- Weeks 1–2
Listen
We interview thirty people, from the board to the loading dock, and read the numbers ourselves.
- Weeks 3–5
Diagnose
One page: the five decisions that matter, the ones that can wait, and what each one is worth.
- Weeks 6–10
Design
Your managers build the new way with us in weekly workshops. We draft, they decide.
- Weeks 11–12
Hand over
Your team presents the plan to the board. We track the numbers with you for twelve months.
What clients say
“They spent the first two weeks in our warehouses, not our boardroom. That is why the plan worked.”
“My father and I argued about the handover for six years. It was on paper in four months, and we are still talking to each other.”
“The bank said yes on the first presentation. The numbers were ours. Haluan taught us how to tell them.”
Six-question health check
How ready is your company for its next stage?
Insights
Notes from the field.
Free diagnostic
Start with a conversation.
Thirty minutes with a partner. Bring one problem; leave with a first answer and an honest view of whether we are the right people to help.